Marketing involves direct and indirect selling and exposure to a target audience. Make sure you have a clear strategy that aligns with how you want to position your brand. Know who you want to market to and be clear about what your brand culture is that you want the public and consumers to identify with. When you begin formulating a marketing plan you may initially have tonnes of ideas and directions that you could take. It is important to distil these or plot them along a timeline or continuum. If you’ve decided on a specific target audience, then understand that audience intimately. Find out what they like and don’t like, what they find annoying or really gets them interested and excited. How does your target audience communicate with each other and with their brands? Once you know these things, meet your consumers where they are in the way that speaks to them most meaningfully and leads them to engage and purchasing your products or services. If your brand is associated with outdoors, summer and beach, here are some fun marketing and branding opportunities.
Beach umbrellas
Beach umbrellas are always a win, people love a little shade on the beach. And they always look so bright, sunny and inviting. If you are in Perth, use a phrase like ‘beach umbrella Perth’ to locate a supplier. You can set up some permanent umbrellas, or at least those that are more expensive and aren’t to be moved around once they’re put up for the day. Or you can design some cheaper ones that can be given away. It always looks impressive to see a sea of uniformly branded umbrellas along a sandy coastline.
Children’s play areas
Set up a fun children’s play zone on the beach with soccer balls and goal posts, beach bat and balls and other activity-based attractions for children to have some fun together. Make sure there is plenty of supervision and safety precautions are adhered to. Parents will appreciate the relief from entertaining their children.
Free merchandise
Everybody loves a freebie. You can offer t-shirts, caps, balls, frisbees to hand out. Soon you’ll have hordes of people walking around with your brand. If you want to generate a little more interest, set up a fun competition booth, like corn toss or beach boule where they need to play to win an item. Come up with creative ways to capture their details so you can follow up with some further advertising. If it is something that they can take home and use for a long time, like beach towels, which they can while travel , it will be well worth the investment.
Showing you care
Set up a safe swimming zone and sponsor extra lifeguards to be on duty. Get reps to walk around wearing lots of branding and hand out sunscreen or offer sunscreen squirts. Give people bottles of water, or if you want to reduce water wastage, have a big water tank where people can come and fill up their own bottles.
