Digital marketing courses in Delhi have reached new heights in the recent years for all the right reasons. The last decade has been years of internet boom where every organisation has made significant online position. In some cases there are no office spaces where people come and go and work throughout the day. People operate right from their houses, or places they are comfortable at and work for the online organisation. As this blog is not meant for sharing the pluses and minuses of an online organisation, we should shift on how digital marketing can contribute to anexcellentcareer. The scope of digital marketing benefits to all and everybody- be it a person as a singular employee or organisations as collective.Digital marketing boost up productivity and performances while a wide range of career options, flexibility, comfortable working zone and creativity follow by.
Let us now focus on the digital marketing courses in Delhi that is emphasising on the developing trends of this year-
Voice Search
So how many of you are already fed up with typing the search term in the browser? Have you ever noticed that all the search engines as well as some online shopping site has opened up this excellent option called ‘voice search?’
So once you have said ‘OK Google’, you are exposed to multiple windows. Saying what you are looking for would provide you with the same search results that you used to get when you typed the search term. Voice command is an excellent example of artificial intelligence, where you get your desired results because the spotlight is on the SEO methodology.
Reports are that searches performed these days on Google everyday are voice searches. Amazon’s Alexa, Apple’s Siri and Google Assistants are utilized by an ever-increasing number of individuals.It is seen that as many as 27% of the global online population is using voice search on their smartphones.As technology is seeping into our lives with this much impact, almost 70% of internet users who depend on voice search for almost everything, is also concerned about their privacy.
Social Media Influences
Social media platforms are no more a place where we come and share our photos, a few posts, or share a couple of videos. Best institute in Delhi for digital marketing says that with the rise of technology, the social media platforms have come up as a whole new business platform. In fact there are social media platforms that is targeted only towards job, career and employment concerns.
Social media marketing is not a new thing now as all of us must have seen a couple of live videos that is selling something or the other. Social media stories has grown into an exceptional way of digitally promote businesses. Statuses, videos, and live sessions are also methods of social media marketing promotion. So even if you do not have an offline store, you can easily create a page, go to the marketplace, showcase your products or the services you provide and you are good to go. The world is your market. All you need to do is customer engagement and thorough awareness.
As social media is an ever expanding platform, the fear of missing out among customers play a huge role. So if you are targeting one particular set of audiences, it is easy to showcase your work, employees, written feedbacks, voice notes, videos, product and services etc. with ease through stories. Stories are meant to expire after a certain period, engaging customers and unwrapping stories are able to feature your employees within the stories, show the story behind the creation of a product, and invite reviews regarding your product and services.
Personalization
Personalisedapproaches to the audiences always help reaching out to more people. One of the key strategies of digital marketing taught in the digital couse in Delhiis to engage as many people as you can through internet. So for this year, the trend for personalised and direct messages, emails and news feeds are stealing the show.
As internet stores all our search history, browsing history, purchase history, our behaviour when we are using the internet etc., creating personalised content is not difficult. Plus, as the internet acts as our subconscious mind, and is coupled with search engine optimisation techniques, advancing customer relationships by creating content as per the customers’ preferences leverage businesses.
Video Marketing
Video marketing is yet another powerful trend that has seen an upheaval this year and is believed to remain the same in the years to come by. Social media platforms have given us the opportunity to create live videos. Some experts say that video marketing enables employers and businesses put their feet into the customers’ shoes. It is said that by 2021, the internet will be occupied by videos, as video content would fill almost 80 percent of the total feed of any individual surfing the internet or casually roaming around in the social media platforms.
As there are no such limits that decide how many videos one can upload to promote business, organisations of all and every size can share their stories, developments, CSR activities, product demos/releases, live Q&As, etc. there are in fact businesses that are releasing videos on monthly/ weekly/ daily basis, while some have set the target to take new topics and publish short videos only to engage customers and ensure daily visit.
As many as 90% of customers who prefer buying online have said that video helps them make buying decisions. On the other hand, videos contribute in rising the percentage of sales as 64 percent of customers buy what they see in a video in a convincing way.
We all are very well- acquainted with the concept of landing pages. Websites make these to help customers land directly through a hyperlink into the original page addressing accurate concerns. Landing pages are estimated to bring 49 percent of business while adding videos to it has gave ten percent leap and no landing pages are bringing in 60 percent business annually.
Small businesses use the fewest external resources for video marketing, with only 24% reporting that they relied exclusively on agencies, contract employees, or freelancers.
Businesses in high tech and professional services industries are publishing the most new videos on a monthly basis.
Businesses in high tech and professional services tend to keep their content shorter, with a high percentage of videos under 120 seconds in length.
Businesses are increasing their investments in both in-house and outsourced video content to help serve the growing demand for video throughout the customer life cycle.
