Victoria’s Secret made its name as a tasteful place to buy lingerie, a line of products that was previously largely seen as a niche, even fetish, market. The success of the company goes to show just how inaccurate that perception was, with the once risqué brand now almost a household name, and the shop now the go-to place for not only lingerie, but day-to-day underwear, too, for many women.
Founded by Roy and Raymond Gaye as a shop where men wouldn’t feel embarrassed buying lingerie for their wives, Victoria’s Secret was intended to be both classy and accessible. However, the initial success of the company was driven by its mail order business. The brand’s success led to its founders’ decision to sell to The Limited, who turned it into the massive global phenomenon it is today.
With a wide range of clothing that now includes clothes other than just underwear, Victoria’s Secret now competes with other upmarket retailers of women’s clothes, offering a wide variety of casual hoodies, sweaters and fleeces, as well as a huge range of shoes, boots and sandals. With this diversification of their sales line and business model, Victoria’s Secret have been able to appeal to a still greater number of customers, as well as attracting some who may otherwise have still been too embarrassed to walk into a lingerie store, however classy and upmarket the exterior. And with a Victorias Secret coupon, you can get discounts across the entire line.
Alongside the obvious lingerie catalog, Victoria’s Secret also offer swimwear which complements the company’s overall aesthetic. Indeed, the existence of lingerie as high-fashion has often been attributed to the influence of Victoria’s Secret, who brought lingerie out into the open with their respectable-looking stores. They also offer a wide range of workout clothes, the closest the brand comes to offering anything practical rather than simply nice to look at! Yoga pants and sweats are available, allowing fans of Victoria’s Secret to work out in style. And with Victorias Secret promo codes they can do so without breaking the bank!
They also have the Victoria’s Secret Pink line, designed to appeal to younger women than the core Victoria’s Secret line. Partnerships with Major League Baseball and the NFL have led to a huge range of branded clothes, bearing the names and logos of all 32 NFL teams and many MLB teams, too.
Just because they’re a high-end brand doesn’t make Victoria’s Secret any stranger to bargains, with many of the best Victorias Secret coupon codes Canada has to offer available online. They currently have free shipping on all orders over a $100 and a free Victoria’s Secret beach towel with any purchase over $75.
The Victoria’s Secret Fashion Show has become one of the highlights of the fashion calendar – and the music calendar, too, with big names like Taylor Swift and Ed Sheeran lining up to take part in the annual gala. It’s broadcast live on CBS and features dozens of super models for a glitzy catwalk show.
