There are certain factors that influence the flow of the tourism industry, and depending on how they are at a certain destination, that place can either be successful in terms of visitor numbers or not. This is because those factors can contribute to a lot of changes, good and bad, advantageous and disadvantageous. You should know the importance of these supply components then in order to understand how they can affect the quality of the travel industry.
Now, visualise an iceberg. It is already common knowledge that the tip of an iceberg is only 10% of its total mass since the rest is hidden beneath the waters. The same goes for the tourism industry. When you want to go on a holiday and you can’t decide on which place to visit, of course you will seek assistance from experts—travel agencies.
Travel agencies don’t work alone. They also team up with other experts in order to support their business, such as tour operators and guides for a quality product and professional building assessment teams for an impressive office design strategy. How they look and how they provide their services can increase their appeal to potential customers. That is why when agencies put up offices, they always take the design of their workplace seriously as that will convey to clients how dependable and good they are at their jobs.
Getting travel assistance and recommendations from experts is only the first of the many factors that can influence your trip. The 90% of the ‘iceberg” comprises the things that support a destination and its attraction sites. They are:
Natural resources
These are the physical elements and characteristics in an area that can provide enjoyment to the travellers or tourists. Maldives with its rich aquatic resources and tropical climate is the perfect site for surfing, diving, snorkelling, swimming, and tanning. Its beautiful palm trees and sufficient supply of tropical fruits make it an epitome of paradise on earth. On the other hand, the Scottish Highlands in the UK boasts a raw layout of mountainous terrains and ancient landscapes, making it a fascinating location for hiking and mountaineering. It has a temperate climate suited for people who prefers to go on adventures in moderate weather conditions.
These special assets are sought after and limited to certain places only. Their roles aren’t solely for tourism purposes, but for business opportunities as well. Depending on the variety and uniqueness of the natural resources a place showcases, they can either be appealing or unappealing to investors. The more business in the area, the more it is likely to be promoted to the public.
Infrastructure
The more enhancement and development projects a destination has, the better its chances of having more tourist arrivals. The developments show the capability of the destination to accommodate visitors. Tourists shower daily for example, so it is important to have sufficient supply of water in order to provide the necessary quantity a single hotel room needs.
There is also the concern for power and communication. Electricity is important for technological devices and appliances to operate, especially nowadays that people have become highly dependent on the internet. They would prefer places where there are Wi-Fi connections so they can keep tabs on the responsibilities they left at home and continuously share their current experiences to their friends and families. Additionally, all travel operators need reliable power in order to run their business either in their offices or out in the field.
Infrastructures that support the tourism industry also include sewage and drainage systems for cleanliness and sanitation purposes. The availability of developed streets, highways, bridges, and airport terminals for transportation convenience are desirable as well. Take a look at first world countries for example. They have a high and an updated infrastructure standard and that strengthens their travel industry.
Superstructure
Superstructures indicate how modern and advanced a destination is. These are the facilities tourists need and constantly look for. Hotels and resorts are necessary means of accommodation, but there are other facilities that can boost travel experiences. Some people, like singles and young professionals, would love to stroll around in big shopping malls in the hopes of finding souvenirs and products they don’t have back home. Scholars also have their own preferences when it comes to trips; they will seek museums and libraries to add to or broaden their knowledge.
Las Vegas, for example, became well-known for its vast number of superstructure and has made a permanent impression on those who appreciate bright lights, night clubs, party houses, big time casinos, and luxurious hotels.
Transportation and transportation equipment
In order for tourists to get from one point to another within a certain place, there has to be a good transportation service. This is also the determining factor on whether a destination is accessible or not. Since mediums of transport—taxis, buses, trains, boats, aeroplanes—have different levels of comfort, travel time, cost, and quality, it is important to know when to conveniently use the right one.
There are also some unique transportation services in every country. In the Philippines, they have a carriage ride like no other that’s definitely a must try. Another example is the boat tours in Venice which can be extremely romantic when you’re with your significant other.
Hospitality resources
It will not be easy for tourists to adjust to new cultures, especially if it is something contrasting to their own. It’s bad enough to feel so foreign and alone in a place you’ve never been to; so if the people are unwelcoming, then tourists surely won’t experience a pleasant stay. This factor will also dictate if they will visit again or not.
This is essential in the tourism industry because interaction is important when there is a clash in cultures. Meeting people from different walks of life can be overwhelming, but if there is communication, then there is understanding. A simple greeting accompanied by a lovely smile is enough for them to feel welcome; however, there are also times when it’s not. That’s why those people who work in the industry are advised to take hospitality training in order for them to know the right way to deal with visitors.
All of these contributes to an excellent environment that can provide customer service satisfaction. The absence of one factor can affect a tourist’s travel experience. You might not pay special attention to these things when you travel, but you should know that they are there, and that they work secretly beneath the surface in an industry that works interdependently.
