India’s online learning market valuation is expected to hit INR 360.3 billion by 2024. This is a whopping expansion rate of 43.85%. Pandemic brought about a revolution where learners, educators & trainers realised the potential of E-learning.
India is headed to a new digital era, where educators, entrepreneurs & trainers are teaching skilled-based learning through various online courses. These online courses would unlock the new doors of opportunities for young India.
During the COVID-19 outbreak, e-learning in India hit an explosive upward curve. It sure looks promising in the coming years. Consumers’ behaviour in second and third-tier cities in terms of remote learning has improved as well.
This blog is a step by step process of creating an online course in 2020.
1. Choose a Topic to Teach
First and foremost, you need to pick up a profitable online topic. In case you are a teacher, specialized in a subject, you have a topic, to begin with. On the other hand, if you are unsure about a topic, this is the step that you sort out first.
You should choose an online topic that you can teach properly while providing real value to students. When you create a course on the topic you can teach, you can reason with your prospective learners to pay. If you show your credibility & expertise in a certain subject, then only people would be willing to buy it from you.
Hence, choose a topic which will:
- Make people get money from their pockets.
- Solve the problem.
Once you select the topic, more people will join & share them.
2. Understand Your Potential Audience
You need to understand your audience first, in order to create a course for them. For example, if you are teaching high school students coding, you need to start off with the pure basics first.
On the other hand, you can launch an advanced coding course of a certain advanced language for another target group which consists of professional programmers. In a nutshell, you need to identify & understand the needs of your audience.
3. Research and Create a Course Outline
This section is mostly about brainstorming. One of the most integral parts of your online course. In order to create an outline for your course, you can follow this certain step:
- Brainstorm. Write off everything that comes in your mind.
- Collect all the content & information you have available with you.
- Bring out the previously created content which you can repurpose too.
- Now, declutter & remove the overlapping information.
- Create an outline & only include things that are in the most logical order.
Just know that the process won’t be a cakewalk, you will mull over several things. There would be teaching philosophies, teaching methods, the format of the course & available resources that you will have to consider.
When creating the outline, you’ve to be well aware of the course goals. Know what you want your students to learn & accomplish.
You will also have to do a lot of online research to pare down and then refine the course outline. Make sure you increase a healthy mix of assignments, live sessions, doubt classes, quizzes etc.
4. Create All Digital Formats of Course- Ebooks, Audiobooks, Videos and Webinars
The motive while creating a course should be to reach as many learners as possible. In order to create the maximum reach with your course & cater to more learners, you should be creating multiple formats of online courses. A healthy mix including ebooks, audiobooks, videos, live webinars, recorded lectures, quizzes & Q&A.
You can use Ebooks to make more sales or to give away free content as a lead magnet. You can even launch an ebook course on Kindle, for starters. This is absolutely an easy way to grow your sales as well as reach out to a wider audience.
Audiobooks or Podcasts today are fast-growing. On the other hand, webinars are a cost-effective learning tool in order to reach out to a huge number of audience. It’s great for better interaction with your learners. You have the option to launch a pre-recorded webinar or to conduct a live webinar. Either way, it’s absolutely a necessary thing to leverage to encourage interaction. It’s helpful for the constructive discussions between the smaller and students.
5. Put All the Content Together, Publish And, Choose a Business Model to Sell
This is the final step towards content creation. Here, we do need to bind together the content pieces & publish them online. Before you begin to draw more enrollments, make sure you cross check the content again.
Create a dedicated landing page which will make it easier for you to turn each visitor into your customers. A sound landing page has crisp heading at the beginning.
Here are a few things that you can do to create a killer landing page:
- Clearly define the problem your target audience is having & figure out how to solve it with the Course.
- Explain the course benefits to your potential learners upon joining the Course. Doing that will make people purchase your Course with an informed decision.
- Your course outline is super important. Make sure you put in the beginning which is properly visible to your audience.
- Keep the content of your landing page super short and concise.
Before hitting that publish button, define your business model. Have it figured out how you plan to sell your online course. Make sure you have also chosen the right online course platform like Spayee in order to sell online courses.
6. Analyze the Performance, Take Feedback and Improve to Relaunch
Finally, make sure you improvise each day. Continually analyze how your online course is performing. Obtain frequent feedback from your learners and keep upgrading your online course. This is a continuous process so make sure you set up a timeline for follow up. With every positive or negative review have a takeaway. Make sure you keep on adding more value & refining your course material.